Carrefour wanted to bring clients closer to the hypermarket's nicest representatives: the cashiers (really, they ARE nice). What followed was a campaign entirely centred on the girls at the cash registers.
First step was for me to write a book entirely written by the cashiers. Their 30 most interesting real stories the girls have encountered since they've been employed by Carrefour. Funny ones, heart-warming ones, romantic ones, unexpected ones.
After the book release, we selected the most captivating three stories and filmed them. Starring the actual cashiers themselves:
And - oh! How could I have forgotten about the very book that set it all out? Here it is, in this high-quality photo taken by myself with my smartphone. The title translates to "Gathered from the Cash Desk". You can find it available to buy in Carrefour.
